The Truth About Search Engine Optimization
Written by Clement Faria on November 16, 2009 under Web Development.
- ISBN13: 9780789738318
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search En… More >>
The Truth About Search Engine Optimization
Alfa Guy
November 16, 2009 at 2:53 am
I seem to be at odds with the majority of reviews of this book. The book is practically useless with little to no specific information presented. Yes, the author does mention that the META tag keywords is not necessary, and that titles should be no longer than 60 chars to match Google, but for the most part the book is a litany of vague generalities that could be better summarized on a two page White Paper. An index may have helped, but there is none.
The book’s Appendix A sounds very helpful, but is available only online. In the book the appendix advertises a “number of free tools” but it doesn’t exist. Entering the URL redirects you to a page where you can buy another copy, register, etc. Thinking the Appendix may be avaiable to registered users I tried that. But after filling in all the required fields and clicking the “Just Register” button the site insisted that all 14 marketing questions such as “What is your Gender? be completed” There seems to be no way to simply Register so I simply left.
I recommend avoiding this book if you’re serious about SEO.
Rating: 1 / 5
Moe Rubenzahl
November 16, 2009 at 4:37 am
Because I have been doing Internet Marketing for a Fortune 1000 company for over a decade, friends often ask for recommendations they can use for their businesses. They know they need to pay attention to search engines but don’t know what to do. It’s always been a difficult question because there are so many bad sources of information on search engine marketing. It’s a business that is full of charlatans and well-meaning but poorly informed “experts.” The same bad ideas are passed around so often that they start to sound valid.
I’ve always wished for a book that was practical, understandable, and most of all, true. For years, I thought I should write the book. Now, I don’t have to — because Rebecca Lieb has done it!
I recommend this book to business owners because it tells you what you really need to know. It doesn’t dig too deeply into the nuts and bolts. It tells you what the business owner, manager, and strategizer must know. It’s well written and a very easy read. I was amazed again and again at how she explained each concept in just a page or two. But the best thing about it is that it’s all true — she tells you what you need and what to avoid and talks about the myths so you will know if someone is feeding you questionable ideas.
This is the perfect book to read before you hire someone to do your search engine marketing. And if you want to do it yourself, there is enough here that you’ll know what to do next.
Rating: 5 / 5
E. Herrera
November 16, 2009 at 7:02 am
Just finished reading this, and I have to say I’m a little annoyed. I’ve been building websites and doing SEO work for several years now, so this isn’t the first book I’ve read. But you need to stay updated, and see what’s new…
Apparently nothing is new. If you’ve read one book on SEO, this book won’t help you. I don’t really know who this book is for…
If you’ve read an SEO book before:
You won’t find new information here. Just a rehash of everything you’ve already read and implemented on your own sites. Lots of filler. Pages start to drag on. It’s only 208 pages and could be edited down to 120.
If you’ve never read an SEO book before:
You’ll get a thorough overview of what SEO is, BUT you’re going to have to buy another book to show you how to do it. This talks about SEO. Tells you what might be a good idea. But it won’t show you how to do it. It’s not a how-to book as other reviews have mentioned.
So who’s this book for? Not for me that’s for sure.
Rating: 3 / 5
JustADesigner
November 16, 2009 at 8:11 am
As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated “current events.” Refers a few times to the “new” Indiana Jones movie and news about George W. Bush. Also refers to “Macromedia” Flash, but I think that was just a lack of software knowledge.
Don’t get me wrong I learned a lot… A LOT!, but I question if some of this content is already outdated. Algorithms are always changing.
Rating: 3 / 5
S. Dollar
November 16, 2009 at 9:04 am
Now more than ever, mastery of the myriad manifestations of search is essential for a thriving existence online, whether you’re a marketing wizard with a six-figure paycheck (happy you) or a lowly, over-caffeinated blogger trying to crack the secret formula to glorious triumph on the Interwebs (hello neighbor). For the past decade, Rebecca Lieb has been one of the savviest journalists tracking every tremor of the Googlesphere, and here she shares her seasoned expertise in a step-by-step guide to effective SEO. Clear, straightforward, thorough and witty, Lieb reveals everything you ever needed to know about search, and then some, with extensive practical examples and informal Web history lessons. It’s a can-do classic that belongs beside every laptop.
Rating: 5 / 5