The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
Written by Clement Faria on November 23, 2009 under Web Development.
- ISBN13: 9780393732078
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Hailed by one reviewer as the creative business “bible,” and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough underst… More >>
Mark Fullerton
November 23, 2009 at 8:51 am
I have a four year-old illustration studio and this book is a must-have for anyone that freelances or has a start-up.I wish I had read this earlier. The information is invaluable—some information is just common sense but it refreshes the mind.
Rating: 5 / 5
MommaMia
November 23, 2009 at 10:09 am
I am reviewing this, even though I purchased this as a gift for my son. He said it seems to have everything he will need to assist him if he should decide to start his own graphic design business (which mom is hoping he does someday!). I looked briefly at the chapter headings, and it seemed to be full of practical information he will need to begin a business on his own. The writing seemed easy to get into, there didn’t seem to be alot of jargon that would be difficult to understand. I am hoping that this book helps him out and gets him started.
Rating: 4 / 5
Danya
November 23, 2009 at 12:37 pm
Makes the design biz interesting and even if you are employed rather than freelancing or owning, this will make you a more competent designer in terms of understanding both the client and the company you work for. All 4th year or postgrads should read this.
Rating: 5 / 5
CMOS
November 23, 2009 at 1:09 pm
While this book is technically for those looking to start a graphic design or perhaps an advertising business, it also was helpful to me as I started a business in photography (and could help those in related fields like web design). The best thing about this book is that it is pretty thorough in the number of topics it covers, though it doesnt’ cover any of them in great depth. There’s nothing “authoritative” here per se, but there is a lot to think about and that’s really this book’s greatest strength is that it gives you a coherent, concise look at many of the more important business tasks and issues you’ll be facing. So you’ll have a better idea of what to expect, and be able to plan better and prepare better (yes more reading will be necessary for sure beyond this book) than you would have just jumping in blindly.
Rating: 4 / 5
R. Brown
November 23, 2009 at 1:33 pm
I feel that this book is very benificial to those trying to start a business. I showed this book to an entrepenuer and she even feels that this book gives REAL tips as to how to get your business going. The way the book is written it feels like you have your own personal advisor talking straight to you. I would recommend this to everyone.
Rating: 5 / 5