Google Advertising Tools: Cashing in with AdSense and AdWords
Written by Clement Faria on November 17, 2009 under Web Development.
Product Description
With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.
You’ll find everything you need to work with AdWords, which lets you generate text ads to … More >>
Google Advertising Tools: Cashing in with AdSense and AdWords
B. Linson
November 17, 2009 at 8:02 pm
There is nothing in this book that you can not find by reading the Google AdSense FAQ.
Rating: 1 / 5
C. Peskin
November 17, 2009 at 10:05 pm
I bought this book for instruction on how to fine tune my company’s pay-per-click advertising on Google.
The book however is primarily about how to make money by placing google ads on your site as opposed to advertising with google.
I have not come accross anything profound or helpful in the book so far and i’ll probably stop reading it soon and never look at it again.
Rating: 1 / 5
elias
November 17, 2009 at 11:45 pm
if you are interested on how search engines work this a book you can start
Rating: 3 / 5
D. Riddle
November 18, 2009 at 1:14 am
I’m just getting in to the “Adsense” arena and I found this book to be quite informative. More than enough to get me started.
Rating: 4 / 5
R. B. Cooper
November 18, 2009 at 3:07 am
If you advertise on Google Adworks, keep every record you can and put an independant tracker on. Google is involved in a class action suit for the following. Running ads when your campaing in paused, runnning in different geograpichal location, running their budget not mine. Google probabaly thinks it doesn’t matter if they lose the 400 million held in the class action suit. They will drag it out and keep doing. Check the old newspapers. I found reliable articles for I think 1994, stating some of the above offences.
Google owns the market, and is doing anything they want. When I read the class action suit, Google is doing even more than what they are being suited for. I have tracked a few. And I am setting up to file a small claims case against Google. It will cost me only $50, and I only have to show the weight of reason, rather than beyond a resonalble doubt.
Is it foolish, I don’t think so.
Will it irrate Googles mamagement team and get man hours devoted? Yes, We can make it expensive for Google to rip up off with small claims. As I understand it, every single complaint by small business custormer were always ended in Googles favor. By Google own doing.
Stay away from Googles Adwork or at least stay on top of them.
If you comment to this review, I think they email me. So try, this is my first company feedback
Rating: 1 / 5